Posted on April 13, 2023

Shooting a video production can be a daunting task, especially if it's your first time. It requires careful planning, coordination, and execution to ensure the final product meets your expectations. However, there are many common mistakes that even experienced videographers make, which can compromise the quality of the video. In this blog post, we'll discuss the top 10 mistakes to avoid when shooting a video production to ensure your video turns out great.

1. Poor Lighting:

Poor lighting can make your video look unprofessional and unappealing. It's important to ensure that the lighting is appropriate for the scene and that the subject is well-lit. Use natural light whenever possible, and if you need additional lighting, invest in high-quality lights that can be adjusted to suit your needs. Avoid harsh lighting and make sure the color temperature of your lighting matches the environment you're shooting in.

2. Bad Sound:

Sound is just as important as visuals in a video production. Poor sound quality can make it difficult for the audience to understand what is being said, or worse, distract them from the content. Invest in a high-quality microphone and ensure that it is positioned correctly to capture clear audio. Use headphones to monitor the sound quality as you're shooting to catch any issues early on.

3. Lack of Preparation:

Lack of preparation can lead to chaos on the set, which can compromise the quality of the video. Make sure you have a detailed shot list and script, and that everyone involved in the production is on the same page. Proper preparation can save time and money, and ensure that the final product meets your expectations.

4. Unstable Camera:

Shaky camera footage can be distracting and make the video look unprofessional. Use a tripod or stabilizer to ensure that the camera is stable, and the footage is smooth and professional-looking. If you're shooting handheld, use proper hand placement and body position to minimize camera shake.

5. Improper Framing:

Improper framing can make your video look unprofessional and distract the audience from the content. Make sure the subject is framed correctly, and the shot is composed properly. Use the rule of thirds to ensure that the subject is in the right position in the frame. Avoid placing the subject in the center of the frame and experiment with different angles to add visual interest.

6. Poor Editing:

Poor editing can ruin a great video production. It's important to ensure that the editing is done properly, and that the video flows smoothly. Use transitions and effects sparingly, and make sure they enhance the video rather than distract from it. Consider hiring a professional editor if you're not confident in your editing skills.

7. Inappropriate Wardrobe:

Inappropriate wardrobe can compromise the authenticity of the video and distract the audience. Use customized apparel services to ensure that the wardrobe matches the video's theme and style, and that the characters are accurately represented. Plan wardrobe ahead of time and consider how it will look on camera.

8. Lack of Backup:

Lack of backup can be catastrophic if something goes wrong during the shoot. Make sure you have backup equipment and batteries, and that you're prepared for any contingencies. Bring extra memory cards and have a backup plan for transferring footage to avoid data loss.

9. Forgetting to Capture B-roll Footage:

B-roll footage is essential in creating a compelling video production. It provides context and enhances the story. Make sure to capture enough B-roll footage to complement the main shots and provide additional visual interest. Shoot b-roll before and after the main shots and consider using it to cover up any mistakes in the primary footage.

10. Ignoring the Importance of Storytelling:

A video production without a compelling story can fall flat. Ensure that your video production has a clear story and message, and that it connects with your audience emotionally. Use storytelling techniques to make your video production memorable and impactful. Consider the audience and the message you want to convey when planning the story. Use visuals and sound to enhance the story and consider adding narration or subtitles to make it more engaging.

The Impact of a Bad Video Production

A bad video production can have a significant impact on your brand image and the message you're trying to convey. Poor production quality can make your video look unprofessional and unappealing, which can turn off your audience and prevent them from engaging with your content. A poorly produced video can lead to negative brand perception, loss of credibility, and decreased customer trust.

Additionally, a bad video production can cause confusion and miscommunication. If the message in the video is not clear, or if the visuals and sound are not aligned with the message, it can lead to confusion among your audience. This can result in missed opportunities for engagement and conversion, as well as negative feedback and comments.

Furthermore, a poorly produced video can harm your return on investment (ROI). Investing in video production can be costly, and if the final product is not up to par, it can lead to a significant loss of resources. A bad video production may not achieve its intended purpose, resulting in wasted time, money, and effort.

In today's digital age, video content is becoming increasingly important in engaging with audiences and promoting products or services. A bad video production can hinder your ability to connect with your audience and convey your message effectively. It can lead to missed opportunities for engagement and conversion, negative feedback and comments, and a damaged brand reputation.

At Lifted Arch Films LLC, we understand the importance of delivering quality video content that meets the need of the communities we serve. We are dedicated to ensuring that our video production is an effective tool toward reaching a wide audience. Interested in our services? Please get in touch with us at (877) 364-0140 ext 1 or [email protected]. We are always ready to assist you in creating a compelling production that helps connect with an audience.